The Kindred Group partners with Playson to offer games
A long-awaited partnership in the online gambling world has finally come to fruition. Both the Kindred Group and Playson recently announced they have come to an agreement for a partnership. This will allow online games that are developed by Playson to be featured at online casinos run and operated by the Kindred Group. For now, a selection of Playson’s slot titles will be available on some of the Kindred Group’s iGaming brands. The Kindred Group runs its iGaming casinos out of Malta. The company’s flagship brand, Unibet, already features some of Playson’s most popular online slot games such as Crystal Land and Crystal Crush. In the coming months, it’s expected that even more fun, innovative and popular Playson games will become available for play on the Kindred Group’s brands.
A good deal for both companies
In some deals, there are clear-cut winners and losers. This particular deal, though, seems to be of the win-win variety.
Playson has been looking to expand across the gambling market in Europe for quite some time now, and the partnership with the Kindred Group will help them do just that. Kindred holds a variety of gambling licenses throughout Europe, which makes them an ideal fit for Playson.
From the casino operator’s side of things, this partnership will do a lot as well. Playson has developed a number of popular slot games. With online casinos becoming so easy for players to enjoy from anywhere around the world, it’s important for online casinos to offer the most popular games. By partnering with Playson, the Kindred Group’s online casino brands will certainly help beef up their offering of games and improve their marketing to attract new players as well.
Two of the most popular Playson games
Kindred players have to be most excited about two games: Crystal Rush and Crystal Land. They are what’s known as gem-themed games, and they are extremely popular with mobile players.
This segment of the gambling market is becoming larger by the day, and is expected to make up a huge portion of it in coming years. This is another great benefit that the Kindred Group will get from the partnership with Playson.
Crystal Crush is designed in a hexagonal playing field with 61 total cells in it. It features cluster pays and can result in some significant payouts. Crystal Land, meanwhile, is a more typical 7-x-7 grid game board, with match-3 mechanics.
Both games have quickly captivated online slot players and moved up to the top of Playson’s most popular online games.
Other partnership deals for Playson
The recent partnership with the Kindred Group isn’t the only one that Playson has acquired in Europe. It also recently began offering its full suite of online slot games to gambling operator Betzest. Users of Betzest can now experience the fun and excitement of all of Playson’s most popular games, including Double Chance, Vikings Fortune: Hold and Win, Imperial Fruits and Legend of Cleopatra, among others.
Playson has cemented several other partnership deal as well, including some with casino operators WinBet and Superbet.
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